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Social Media Short-Form Video - Dollar General
Original crafts are chosen by a mood board. Crafts are then created and a storyboard is made to show each step in the creation. From the storyboard, a video is shot and edited with sound, music, and/or voice-over. The video tutorial is promoted on Dollar General's & ArtSkills' Pinterest, TikTok, and Instagram Reels. The video shows products sold at Dollar General that are used in this video, including cereal boxes, tacky glue, kraft paper, alphabet stickers, and scissors. Links to products are available in the description.
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Craft developed, video shot, then edited in Premiere Pro CC.